Highest Stakes Job Interview (You’re Not in the Room)
Heather opens with her central metaphor: getting approved to buy a business is the highest stakes job interview of your life, one you are not even in the room for. Because the lender’s underwriting team decides your fit behind closed doors, everything rides on how convincingly your profile and documents make the case that you can run the business. It is a sharp, quotable hook that reframes how buyers should approach the whole process.